What Is a Brand, Really?
A Two-Part Workshop with Alison Blake
(Take a single session or attend the full two-part series. Each workshop stands on its own, but together they provide a complete introduction to understanding and building a strong brand.)
Build a clearer, stronger brand for your creative practice, small business, product, or project.
Join artist, designer, and brand strategist Alison Blake for a two-part workshop designed to demystify branding and help you apply it to your own work. Participants may register for one session or both.
Session 1: What Is a Brand, Really?
Date: Tuesday, June 23 | 4:00–5:30 PM
Cost: $20 per class
Location: The Community Room @ The Commons
46 Bradford Street, Provincetown, MA
Click to Register
Maximum 15 participants. Minimum 5 participants required.
Session 2: Creating Your Brand
Date: Tuesday, June 30 | 4:00–5:30 PM
Cost: $20 per class
Location: The Community Room @ The Commons
46 Bradford Street, Provincetown, MA
Click to Register
Maximum 15 participants. Minimum 5 participants required.
Session 1: What Is a Brand, Really?
Tuesday, June 23 | 4:00–5:30 PM
A grounding session that breaks down what a brand actually is: the gut feeling people have about you when you’re not in the room.
We’ll explore the core elements every brand has, whether they’ve named them or not: who you are, who you’re for, what you stand for, how you sound, and how you look. Along the way, we’ll look at familiar brands and pull them apart to see how each piece is doing its job.
By the end of the session, you’ll have a clear mental model for what a brand is, what it isn’t, and where yours may already be stronger than you thought.
Session 2: Creating Your Brand
Tuesday, June 30 | 4:00–5:30 PM
This is the hands-on session.
Using the framework from Session 1, you’ll apply the ideas directly to your own work through short, guided exercises. You’ll draft a one-sentence brand statement, identify your ideal customer, and define three brand “anchors” — the words, feelings, or visuals that can guide future decisions.
We’ll also do a quick brand audit to find where your current touchpoints may be sending inconsistent signals.
Bring a notebook and the project, product, or practice you most want to clarify. You’ll leave with a one-page brand toolkit you can keep working through after the session.
Attend both workshops for the full experience: first, understand what makes a brand work; then apply the framework to your own creative practice or business.
About Alison Blake
Alison Blake is an artist, designer, and brand strategist based on the Outer Cape, with an MFA in Design from SVA. She works with independent creatives and small businesses, and is a self-described typography nerd who believes most brand problems start with either unclear thinking or the wrong typeface.